Boston’s largest
independently-owned real estate company selects award-winning
CRM
to power intelligent
connections
WASHINGTON, Nov. 13, 2018 – Gibson Sotheby’s
International Realty has selected Contactually to form the core of
its relationship-centric agent technology. Contactually’s
award-winning Customer Relationship Management (CRM) system is
specifically developed to address the needs of real estate agents,
with features designed to simplify the management of an active
sphere of influence.
“We have built a people-first company culture, spending over a
decade focusing our growth and development efforts on the needs of
our agents and clients,” said Larry Rideout, Chairman and Co-Owner
of Gibson Sotheby’s International Realty. “Contactually equips us
with technology that helps our agents improve their productivity
and deepen their relationships with their clients. In addition, the
technology seamlessly integrates with our existing programs,
ensuring our adoption of Contactually only augments our ongoing
marketing and outreach.”
With nearly 300 agents in seventeen offices across Eastern
Massachusetts, Gibson Sotheby’s International Realty has
established itself as a premier market leader. The firm is known
for its tight-knit leadership approach and family-oriented culture.
This year, Gibson Sotheby’s International Realty recently launched
a series of short films offering a personal introduction to the
lives of individual agents, upending the traditional agent
biography video and empowering buyers and sellers to work with
agents they find authentic and inspiring.
“We are proud to work with Gibson Sotheby’s International Realty
to augment their focus on agent-client relationships,” added
Contactually CEO Zvi Band. “We specifically developed our platform
for the type of engagement-focused agents that work at Gibson
Sotheby’s International Realty.”
Contactually works directly with six out of the ten largest
Sotheby’s International Realty brokerages in the country. Sotheby’s
International Realty agents using Contactually have seen an
increase in transactions and commissions to the agent and
brokerage. Contactually’s customized onboarding and ongoing support
have created a high level of adoption among Sotheby’s International
Realty agents.
Contactually constantly measures the strength of agent
interactions, providing support on what to say and guidance on the
best time to send messages to maximize responses. Through its open
API, Contactually provides over 500 integrations, including Zillow,
rezora, RealScout, Spacio, BombBomb, and dotloop, and is designed
to instantly plug into a brokerage’s tech stack. Gibson Sotheby’s
International Realty will use a predictive analytics tool that will
incorporate with Contactually.
Contactually provides a Chrome extension for Gmail as well as a
mobile app that provides agents with access from any location.
Intelligent features in Contactually help agents work smarter by
queuing up tasks for each session based on past interactions and
preferred communication cadence. The Best Time to Send feature
helps agents understand the most effective time to send each
correspondence, while personalized ScaleMail uses the power of
email for ongoing rapport. A performance dashboard allows brokers,
trainers, and coaches to review important indicators to help fuel
adoption and agent success.
To learn more, please visit www.contactually.com.
About Gibson Sotheby’s International Realty
Since 1962, Gibson Sotheby’s International Realty’s unique approach
of combining local leadership with a global brand has been highly
effective throughout Boston, Cambridge, Greater Boston and Eastern
Massachusetts. Under Co-Owners Larry Rideout and Paul McGann’s
leadership for over a decade, the firm has grown exponentially and
has cultivated a people-centric and technology-driven culture. The
company transcended $1 billion in sales volume between January 1
and July 31 of 2018. Today, Gibson Sotheby’s International Realty
is the largest independently-owned real estate company in
Boston.
About Contactually Contactually provides a
SaaS-based intelligent customer relationship management (CRM)
platform for real estate agents and brokerages. In simply minutes a
day, Contactually’s easy-to-use platform enables personal
engagement at scale, resulting in more leads, referrals, and
increased business. Proudly located in Washington, DC, Contactually
employs approximately 70 people and has raised $12 million in
capital to date from Grotech Ventures, Rally Ventures, Bull City
Venture Partners, Middleland Capital, and others. Contactually has
been named to Inc.’s 5000 Fastest Growing Companies and the
HousingWire Tech 100. For more information, please visit us at
https://www.contactually.com/.
Contact: LION & ORB PR press@lionandorb.com