sold over $1 Billion of Real Estate over the past 12 months. 2013
as a whole, having yet to be completed, has seen just under $1
Billion sold thus far, setting yet another company
record
The past twelve months have been nothing short of
exemplary for the team of the Gibson Sothebys International Realty
family. From internal growth to the brands widening reach across
oceans, much is evolving. Pulling a layer back and taking a closer
local approach to looking at the success of Sothebys, it has been a
tremendous journey for the brand in and throughout The Greater
Boston Area in recent years. Our local business sees us
continuously bringing on the very top agents all with their own
diverse client bases, skillsets, expertise levels, language
advantages and cultural backgrounds. It is this which
differentiates us as a firm, and has made it increasingly
attractive for others to be a member of our team. As a result, our
success has only deepened and now our monetary growth in sales
volume over an annual period has reached its highest level ever.
Gibson Sothebys International Realty is pleased to announce that
according to the Multiple Listing Service (MLS), we have just gone
over the $1 Billion mark for total sales volume over the past
twelve months for the first time in our history.
Ultimately, there is much to be proud as a firm and on
an individual level especially as our per person productivity
amongst our sales professionals continues to climb well above the
Massachusetts average. It all starts with our exceptional brand
that makes these achievements possible. In roughly the past year
alone, we have seen our affiliates reach extend to places such as
Saudi Arabia, Bahrain, Kuwait, Dubai, Victoria in Australia, Sydney
in Australia, the Philippines, Malta, the Dominican Republic,
Lithuania, Puerto Rico, Israel, Asia, Mexico, and Italy. It must be
shared that the vast majority of these localities are just now
being exposed to the Sothebys name for the first time, as our
impressive worldwide sphere now consists of over 680 offices within
49 countries and territories encompassing close to 14,000
experienced sales associates. This truly is the evolution of the
extraordinary; and we are pleased to say that this progression to
delivering on that promise to our global clientele is showing no
signs of slowing.
In this increasingly complex market defined by rising
prices, a rampant pool of buyer demand, a decreased yet growing
level of inventory, and diminished average days on the market, the
relentless strides to always learn and improve our business and
quality of white glove service is eternal. Just recently, our small
business was recognized on the 2013 REAL Trends 500 list as one of
top 500 most successful brokers in the nation. Coming in at #162,
the firm also proudly represented the 14th highest ranked Sothebys
International Realty affiliate in the United States, and was the
only firm from any brokerage worthy of making the list from the
city of Boston.
Such a brilliant reality can be attributed to many of
our marketing efforts over the past twelve months. This Fall we
just released our fourth edition of The Collection, an in-house
magazine destined to further our presence, message, listings, and
credibility to areas where we have offices. In addition, the 10,000
printed copies were boosted by our thus far 18,000+ online
impressions, with all copies also showcasing an array of third
party advertisements, and even a dedicated Destination section
displaying properties from participating Sothebys International
Realty affiliates from across the globe.
It was seven years ago this month that Gibson Sothebys
International Realty announced our entrance into the Boston-Metro
Real Estate market, and what a distance we have come from just
having three offices. The wisdom of the timing, given the downturn
of the real estate market and then the crash of the economy will be
debated endlessly. There was, however, no question that the market
was looking for another choice, a brand and company that would
provide a different way of doing business. Essentially, Greater
Boston needed this white glove service we so frequently speak of,
no matter the price point. Wed like to think we have delivered on
this promise, and look forward to continuing to do so as we embark
on yet another lengthy chapter.