We are happy to
announce the launch of the Sothebys International Realty brands
newly redesigned website, sir.com, which was built to showcase the
networks listings in an immersive and visual way that is unique to
the industry.
The new sir.com was created to tell the story of a home in a
more editorial way, not the commoditized approach that can often be
found in our industry, said Wendy Purvey, chief marketing officer,
Sothebys International Realty Affiliates LLC. We believe the art of
marketing a home is based on showcasing its soul, so every aspect
of the new site works toward this goal.
The design changes include an increased focus on full-screen,
high-definition video throughout the site, from the homepage to
property detail pages, to allow for a more immersive consumer
experience. High-resolution photography also plays a more prominent
role. The property detail pages feature: slideshows that tell a
homes story via the captions, custom video, location overviews that
provide insight into the local area via video and text, and a
seller or expert quote that offers a personal view of the
property.
Consumers still can search for a home based on lifestyle and
amenity but now have the ability to sort their results by various
home features including pools, kitchens and views, and compare
visual images of that feature among their search results.
The Sothebys International Realty network currently has more
than 16,500 sales associates located in approximately 760 offices
in 60 countries and territories worldwide. Each office is
independently owned and operated.