“Speaking from using it for almost a year now, RealScout
has definitely helped me close and convert more buyers from open
houses. I have found it makes working with buyers much easier and
less likely that I might let buyer leads slip through the cracks
when I get busy with listings.” Ryan
Glass, Gibson Sotheby’s International
Realty.
[:en]The future of real estate technology isnt all about bots,
drones, or virtual reality. Its about real people and families
striving towards their dreams, and the experts and brands that help
achieve them.
Tech-enabled collaboration and marketing are at the core of
Gibson
Sothebys International Realty, Bostons largest
independently-owned brokerage that has experienced over $2 billion
revenue and productivity growth over the past 13 years. Now, the
firm is extending its tech-forward business advantage with
RealScout, a
powerful home search solution that empowers a collaborative process
between the homebuyer and his/her agent. Instead of aiming to
replace the role of the real estate agent, RealScout is built
around the opposite philosophy: it augments the agents local and
transactional expertise, offering the client the ultimate
advantage.
Being that authentic human connection is at the forefront of how
we do business, we immediately understood the value RealScout could
bring to our agents and their clients, said Colleen Barry, CEO of
Gibson Sothebys International Realty. Our agents who piloted the
platform were so enthusiastic about its capabilities that we
decided to jump onboard almost immediately. It allows our agents to
maintain ongoing conversations with their clients online, and it is
exceptionally easy to use.
By establishing a collaborative home search experience that far
surpasses what is typically offered on property websites, RealScout
helps agents maintain their connections with their clients, rather
than drive a wedge in their relationships. The company is embracing
the existing real estate transaction model by simply providing
tools to better maximize an agents value. At first glance,
RealScouts consumer search experience is similar to that of Zillow
and Trulia, yet contains the most accurate and up-to-date listings
directly from the MLS. Also, unlike those platforms, RealScout
fires up the agents role in home search and the unique ability to
hunt for listings by a wide array of features and amenities not
offered on every listing website: everything from remodeled
kitchens to high ceilings to near shopping. The best homes will
flow to the top of the prospect list, eliminating wasted time and
views of properties that arent the right fit. From this behavioral
data, agents who use RealScout can track a clients search history,
recommend listings, curate search filters for homebuyers, and set
up listing alerts, thus empowering real estate professionals to
collaborate with clients via this consumer-friendly technology.
RealScout provides other distinguishing benefits to both
consumers and agents. Buyers can compare different properties
side-by-side without needing to flip back and forth, helping to
narrow their search even more quickly. Within their search on every
home, there is a button called Schedule a Showing or Details that
emails the agent immediately. Then, the agent can interact by
messaging the buyer in real time to set up a time to preview the
listing.
The overarching takeaway: RealScout is about making the
transaction more efficient for the buyers and sellers and only
serves to help agents facilitate great relationships. While brokers
are no longer gatekeepers for data and information, they still have
a lot to offer clients: from their market expertise to their
negotiating skills and their network of industry relationships.
This makes it easier for a client to leverage an agents expertise,
while speeding up the process and enhancing collaboration. While
the focus has been on technology, the truth is success in real
estate has always beenand will always beall about human
connection.
To learn more about RealScout, ask your Gibson Sotheby’s
International Realty agent or visit www.realscout.com.[:]