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Pantone, the
global authority on all things color, has named a new Color of the
Year for 2020:
PANTONE 19-4052 Classic Blue. On the surface, the
reflective blue tone is elegant in its simplicity. But it is worth
diving a bit deeper to appreciate this thought-provoking shade.
Suggestive of the sky at dusk, the reassuring qualities of the
thought-provoking PANTONE 19-4052 Classic Blue highlight our desire
for a dependable and stable foundation on which to build as we
cross the threshold into a new era.Imprinted in our psyches as a
restful color, PANTONE 19-4052 Classic Blue brings a sense of peace
and tranquility to the human spirit, offering refuge, aiding
concentration, and bringing laser-like clarity. PANTONE 19-4052
Classic Blue re-centers our thoughts.
“We are living in a time that requires trust and faith,”
saysLeatrice
Eiseman, Executive Director of the Pantone Color
Institute. “It is this kind of constancy and confidence that is
expressed by PANTONE 19-4052 Classic Blue, a solid and dependable
blue hue we can always rely on.”
As technology continues to race ahead of the human ability to
process it all, it is easy to understand why we gravitate to colors
that are honest and offer the promise of protection. Non-aggressive
and easily relatable, the trusted PANTONE 19-4052 Classic Blue
lends itself to relaxed interaction. Associated with the return of
another day, this universal favorite is comfortably embraced.
“Imbued with a deep resonance, Classic Blue encourages us to
look beyond the obvious to expand our thinking; challenging us to
think more deeply, increase our perspective and open the flow of
communication,” explains Eiseman.
“It’s a color that anticipates what’s going to happen next,”
said
Laurie Pressman, Vice President of the Pantone Color
Institute. “What’s the future going to bring as we move into the
evening hours?”
This is indeed an important question as we venture into a new
decade. But as pioneering as it may be, the 2020 Color of the Year
brings us full circle to the very first Color of the Year:
Cerulean, another blue shade selected in 1999 as we embarked on
Y2K.
The 2020 Color of the Year isn’t just for
seeing
In collaboration with ARTECHOUSEand other
partners, Pantone created a multi-sensory, fully-immersive Classic
Blue experience to celebrate the reveal of its Color of the Year
2020, which it showcased in Manhattan on Wednesday evening. The
innovative art space served as the backdrop of the official Color
of the Year 2020 announcement to media and influencers across
design and creative industries.
Classic Blue is described in part as a contemplation of
where sky and sea meet: the taste of flowering vines, the
touch of soft velvet, the sound of vivid nostalgia.
The fragrance of Classic Blue wafted through the air while
Classic Blue sounds resounded. Classic Blue-textured cushions
littered the floor and Classic Blue drinks were served.
It was, beyond dispute, a Classic Blue sight to behold.
Additional collaborators include privately-owned flavor and
fragrance and flavor label Firmenich, which
contributed the Classic Blue taste and
smell;digital-first home furnisher The Inside, which
created a custom, velvety fabric that will be sold for a limited
time; Landr,
the platform for musicians, which assembled a collection of 200
samples and loops evoking Classic Blue; and luxury tea blender
Tealeaves,
which selected a bespoke blend of botanicals inspired by the
color’s symbolism.
Incorporate Classic Blue into your 2020
Lighter than PANTONE
289, Sotheby’s
International Realty‘s
signature hue, yet still a rich shade of blue, this reliable color
wont let us downespecially when it comes to home decor. The color
is a universal home favorite with a potential to “inject creative
confidence into interiors,” asserts Pressman. Experiment with a
traditional yet bold foundation inside your own space whether it’s
with a vase or candle for your home or workplace, woven into an
unexpected art piece, or patch-worked into a soft pillow.
About Pantone Color of the Year
For over 20 years, Pantones Color of the Year has influenced
product development and purchasing decisions in multiple
industries, including fashion, home furnishings, and industrial
design, as well as product packaging and graphic design.
The Pantone Color of the Year selection process requires
thoughtful consideration and trend analysis. To arrive at the
selection each year, Pantones color experts at the Pantone Color
Institute comb the world looking for new color influences. This can
include the entertainment industry and films in production,
traveling art collections and new artists, fashion, all areas of
design, popular travel destinations, as well as new lifestyles,
playstyles, and socio-economic conditions. Influences may also stem
from new technologies, materials, textures, and effects that impact
color, relevant social media platforms and even upcoming sporting
events that capture worldwide attention.[:]