Pantone
PANTONEhas goneunder the sea to name its pick for 2019 Color of
the Year: Living Coral!
Each December, PANTONEselects a new hue it feels will define the
twelve months ahead. Last month, the international color
forecasting authority announced the vibrant pink-orangeshadewill be
the next big thing in 2019, describingit as an animating and
life-affirming shade of orange with a golden undertone.
The following is an excerpt from Sotheby’s International
Realty’s
Extraordinary Living Blog, written by
Erik Weinbrecht.
Pantone, the global authority on all things color, has named a
new Color of the Year for 2019: PANTONE 16-1546 Living Coral. On
the surface, its lively effervescence evokes both lighthearted
playfulness and bold self-expression. But its worth diving a little
deeper to really appreciate this rich, thought-provoking shade.
Because what is living coral? Its a community of tiny organisms
who work together to build unique, bustling underwater cities. The
vivid tones of the coral reef is a visual representation of
community, vitality, and diversity. Here on land, this hue likewise
reflects our communitarian spirit: through digital technology and
social media, our world is more closely networkedbut at the same
time, this online closeness makes us crave authentic offline
interactions and meaningful connections all the more. This color
acutely signifies that need for communication and engagement.
With consumers craving human interaction and social connection,
the humanizing and heartening qualities displayed by the convivial
PANTONE Living Coral hit a responsive chord, explains Leatrice
Eiseman, Executive Director of the Pantone Color Institute.
To readmore, click
here.
To learn more about the PANTONEColor Institute, click
here.