In real estate, both agents
Lisa May and
Siu Fu Lau agree on the power of storytelling. Every
real estate agent has access to MLS listings and can share features
of properties online and in brochures and newsletters. The BEST
agents go one step further to discover what brings each listing to
life and create a compelling story for each distinctive home.
This week, we feature Lisa May and Siu Fu Lau as part of
our AgentFilm Series, showcasing how the formative years
of these extraordinary people and the sagacious words of their
parents have inspired them to tap into thefundamental motivations
and deep, often unspoken needs of their clients.
To view Lisa and Siu’s films on Gibson Sotheby’s International
Realty’s website,click here.
To view Lisa and Siu’s films on Gibson Sotheby’s International
Realty’s YouTube channel, click
here.
To view Lisa and Siu’s films on Gibson Sotheby’s International
Realty’s Facebook page, click here.
—
Gibson
Sothebys International Realty officially launched our
Evoker
Film Series this summer, offering a personal
introduction to the lives of the some of the companys executives
and agents. With 11 total offices across Greater Boston, we have a
keen understanding that real estate success requires bringing our
brand to life and building authentic relationships with our
clients. With that mission in mind, we collaborated with
micro-branding company Evoker, Inc. to create
short films that tell the passion, commitment and stories of our
remarkable team members.
Each week, we will feature two agent films across our online
platforms. While the films subtly complement one another, no two
are ever the same, turning the traditional agent bio video on its
head. The films strip away the mass-produced structure of standard
biography videos and enable each agent to share their unique
story.