Luxury Brand, Sotheby’s International Realty,
makes industry strides in the Augmented Reality space with
first-to-market app.
This post reflects an article published by Gibson
Sotheby’s International Realty, as featured in its Spring 2018
issue of The Collection magazine.
Neon laser lines fill a mobile screen, making fine
grid designs across a bare living room that sits beyond the held
camera phone. A thumb selects a mid-century modern living filter,
and as if imagination comes to life, a perfectly sized rug lays
down beneath chic chairs and a polished coffee table. A lamp
sprouts in the corner of the room, and the app-conductor feels only
steps away from sitting down and reading a book under its
light.
This is the augmented reality experience surfacing
the real estate industry, made possible through a dynamic,
forward-thinking partnership. We are proud to be one of those
partners, and even more so to be in stride with the other,
Google.
“ARCore enables augmented
reality capabilities on 100 million Android devices across the
ecosystem, bringing new possibilities to todays mobile phones. Were
thrilled to work with the Sothebys International Realty brand on
this experience, which can help redefine the way real estate is
sold.Adrienne McCallister,
Senior Director, Google AR Business Development
Curate can be
used in the following cases:
PROSPECTIVE HOMEBUYERS
Viewing a potential house in AR
breaks down visualization barriers that often accompany the
homebuying process, allowing prospective homebuyers the unique
ability to envision the house in their personal taste and style.
Curate by Sothebys International Realty offers the opportunity for
buyers to ultimately see a house as their own home, increasing
confidence in any purchasing decisions.
HOME SELLERS
Selling a home with a Sothebys
International Realty sales associate means tapping into the power
of AR to sell the home by helping prospective buyers overcome the
visualization barriers of touring an empty home or one decorated in
style that differs from their taste.
SALES ASSOCIATES
The benefits for the sales associate
are similar to those of the homebuyer and seller; Curate by
Sothebys International Realty empowers the sales associate to
present a home in an objective and neutral manner. The app also
alleviates the need for sales associates to physically stage homes,
allowing them to save money on the costs of either renting or
buying and storing furniture.
“The Sothebys
International Realty brand has always been a leader when it comes
to adapting new technologies to the real estate industry and
understanding homebuying trends.Almost a decade ago, we committed
to only displaying high-resolution photography on our website; we
then had the foresight to understand that video would become
increasingly important to homebuyers and so we introduced
high-definition videography to our website; and then came 3D and
Virtual Reality Tours with Matterport.We recognized that augmented
reality is the way in which people will shop in the future and when
Google approached us to be an official launch partner for ARCore,
we knew it was the right move.Were proud to introduce Curate as a
revolutionary tool to the homebuying and selling process.
John Passerini, Global
Vice President of Interactive Marketing, Sothebys International
Realty Affiliates LLC
Curate, by Sothebys International Realty is
available now for download in the Google Play Store. The app was
built with Googles ARCore, which can run on 100 million Android
devices worldwide. The Sothebys International Realty brand will
launch Curate by Sothebys International Realty for iOS this spring
through a continued partnership with RoOomy.
This article is extracted from the Gibson
Sotheby’s International Realty’s Spring 2018 issue of The
Collection magazine.
