Gibson Sotheby’s International Realty continues to
make major impacts on the Greater Boston real estate
market
Gibson Sothebys International
Realty closed another consecutive record-breaking year, exceeding
$1.7 billion in sales. The 200-agent firm is now ranked #3 in the
state of Massachusetts.
“We would not have been able to
achieve this volume without our all-star team,” noted President and
Co-owner, Paul McGann. “Not only do we have an incredible
leadership team, but our agents continue to astound us. Their hard
work and dedication is apparent in the incredible success we have
seen year after year.” From 2007 to 2012, Gibson Sothebys
International Realtys annual sales grew from $464 million to $776
million, and then to over $1.5 billion in 2017, with an additional
$200 million private sales last year.
Under newly appointed Chief
Executive Officer, Colleen Barry, Chief Operating Officer, Jeff
Tarczali, and Chief Accounting Officer, Robyn Grandolfi, Gibson
Sothebys International Realty has taken major strides in 2017 to
innovate. They implemented a paperless management system and
renovated and expanded their offices.
Our goal is to provide our agents
with a platform for growth, noted CEO, Colleen Barry. By freeing
them up to focus on service and relationships, our per agent
productivity has more than tripled in the past few
years.
The firm continues to utilize new
and innovative ways to present properties to the world.2017 was the
best year in the history ofsothebysrealty.comwith over 26 million visits, a 24% increase, and
49 million property detail page views.Gibson Sotheby’s
International Realtys in-house marketing team, led by Marketing
Director, Greg Clarke, provides support through a series of
programs that create customized marketing plans and material to
maximize each propertys exposure on a local and global
level.
In addition to a number of
significant sales in Boston and Cambridge, Gibson Sothebys
International Realty had its best year yet in referrals, completing
over 500 referral transactions throughout the United States and
across the globe. Furthermore, their team received accolades in
several publications in 2017 including Boston Magazines award for
Best Real Estate Agent, Realtor Magazines Top 30 under 30, and
RealTrends the Thousand.
This consistent momentum exhibits
no sign of regress for Gibson Sothebys International Realty. Steady
growth and development has positioned the company for a momentous
2018. We have a number of new agents and initiatives being
announced in 2018, said Chairman and Co-owner, Larry Rideout. Our
footprint and the Gibson family will continue to expand.