Sothebys International Realty has announced an alliance
with Juwai.com that enables the luxury real estate brand to
generate Chinese buyer interest on one of the worlds most prominent
real estate websites with over two million monthly visitors. As a
truly international brand, Sotheby’s International Realty
now has the most global representation on Juwai.com, displaying
luxury listings from 65 countries and territories.
China is already the second-largest source of visits to
sothebysrealty.com, only after the United States, and accounts for
one out of every 10 visitors.
Chinese investors favor real estate as an asset class. Chinese
purchasers acquired at least US$350 billion of U.S. real estate
between 2010 and 2015.[i] 69 percent of Chinese purchase on an all-cash
basis.[ii]
Between 2009 and 2015, Chinese buyers went from accounting for 10
percent to 28 percent of all foreign residential real estate
acquisitions in the U.S. In the same period, its annual investment
level increased more than nine-fold.[iii]
We are constantly looking for opportunities to expand globally
by adding new distribution opportunities that showcase properties
to affluent consumers in key growth markets. The alliance with
Juwai.com achieves that by giving us better access to a market that
is already one of our most important, and which promises great
future growth.One of Juwai.coms key advantages is that it is hosted on both
sides of Chinas internet firewall, so its listings are visible
online both within China and outside of China.–Wendy Purvey, chief marketing officer, Sotheby’s International
Realty Affiliates LLC
The Sothebys International Realty brand alliance with
Juwai.com includes the following components:
- Listing display: Sothebys International Realty
property listings will appear on Juwai.com and in its real estate
search results. - First responders: Juwai.coms Chinese-language team is located
in mainland China so they can respond to consumer inquiries in real
time, translate the inquiries into English and forward them to the
Sotheby’s International Realty sales associate who has the
listing. - Brand page: A Sothebys International Realty brand
overview page carries information about the brand, a contact form
and the networks listings all in one place. - Banner advertising: Sothebys International Realty
banner ads will run on the Juwai.com homepage, promoting the
companys new brand page and listings to Juwai.coms audience.
The Sothebys International Realty alliance with Juwai.com
puts our listings in front of Juwai.coms audience of high net worth
Chinese international property buyers.Having Juwai.coms team respond to leads in timely fashion
overcomes the cultural and time-zone challenges of working with
overseas buyers. Thats a huge competitive advantage to our
clients.— Nicole Rideout, Director of Relocation and Referrals, Gibson
Sothebys International Realty
Looking forward, Chinese buyers are expected to continue their
international real estate purchasing spree. The best estimate is
that they will spend at least US$218 billion on existing U.S. real
estate between 2016 and 2020[iiii] with investments in the rest of the world on
a similar scale.
Gibson Sothebys International Realty, which has offices
in Boston, Cambridge and the surrounding areas offers
exclusive Sothebys International Realty marketing, advertising and
referral services that are designed to attract well-qualified
buyers to the firms property listings. Property listings from
Gibson Sothebys International Realty also are marketed on
the sothebysrealty.com
global website, as well as on the firms local website,
gibsonsothebysrealty.com
As a Sothebys International Realty affiliate, the firm
and its clients also benefit from an association with the Sotheby’s
Auction House, allowing the firms sales associates the opportunity
for real estate referrals with auction house clientele as well as
the unique ability to refer real estate clientele for appraisal
services for jewelry, art, antique furniture and collectibles.
The Sothebys International Realty network currently has
more than 19,000 affiliated independent sales associates located in
approximately 850 offices in 65 countries and territories
worldwide. Each office is independently owned and operated.
To seetheSothebys International Realty brand page on
Juwai.com, visit:www.juwai.com/sothebysrealty
[i] Asia
Society, Breaking Ground: Chinese Investment inU.S.
Real Estate
[ii] National
Association of Realtors (USA), 2015 Profile of Home Buying
Activity of International Clients
[iii] National
Association of Realtors, International Buyer Report for
years 2011 to 2016.
[iiii] Asia
Society, Breaking Ground: Chinese Investment inU.S.
Real Estate