newest member to the GSIR Leadership team alongside Nicole Rideout,
Director of Relocation.
Gibson Sothebys International Realty is pleased to announce that
Beth Heard-Laffey has
joined the company as Director of International Initiatives.
Based in Boston, Heard-Laffey is responsible for developing and
strengthening the companys international pipeline of business and
promoting Boston as a key destination for foreign investment within
the Sothebys International Realty network.
Gibson Sothebys International Realty Owner/President, Paul
McGann stated, Recently we have recruited several top producing
agents one of which who speaks Mandarin. We look forward to having
Beth supplement the success of these agents who do business
internationally.
Heard-Laffey previously served for 16 years as director and
auction liaison, for Sothebys International Realty Affiliates LLC
in New York, NY, where she managed the relationship between the
Sothebys Auction House and more than 760 offices affiliated with
the Sothebys International Realty brand on a global basis. In this
role, Heard-Laffey led realty client service for preferred auction
clients, managed real estate and fine art referrals, and produced
co-marketing events in New York, London and Hong Kong.
We see this as a great opportunity to merge her Sothebys Auction
House experience into our everyday practice and to collaborate more
frequently with all local and international affiliates. Working
closely with our agents and in-house marketing team, Beth will
develop and maximize the value of all our Sothebys International
Realty/ Sothebys Collaborations, said Gibson Sothebys International
Realty CEO/ Founder, Larry Rideout.
Before she began her career in real estate, Heard-Laffey was
employed at the Sotheby’s auction house in the Client Service
department.
A native of Massachusetts, Heard-Laffey was born into a real
estate family, raised near Boston and summered in Nantucket. She is
a graduate of Dana Hall School in Wellesley, Massachusetts and Pine
Manor College in Chestnut Hill, Massachusetts.
Here at Gibson Sothebys International Realty we welcome Beth Heard-Laffey to
our team and are eager to see the growth to come not only locally
but globally through her invaluable experience and connections.
About Gibson Sothebys International Realty:
Gibson Sothebys International Realty is Bostons largest
independent real estate company. Founded in 1962 by Betty Gibson in
Bostons South End, the firm has several offices in the Cambridge, Boston and Greater Boston area. The
international network of more than 730 offices in 56 countries and
territories, and the relationship with Sothebys auction house, as
well as comprehensive online and print advertising in high profile
venues, provides remarkable exposure for each home. The success led
toGibson Sothebys International Realty being the top-ranked
Boston-based firm in the state for 2014 with over $1 billion in
properties sold and under agreement. (source: MLS).