increase in the future
It is pretty evident that we are marching into a World where we
increasingly rely on technology. This of course occurs in many
fashions. From the way in which we carry out our daily tasks to the
methods we implement in the workplace, all are made easier with the
evolution of technology. According to our past blog covering the
2012 National Association of Realtors Profile on Buyers and
Sellers, it became apparent that in todays real estate climate,
90% of buyers use the
Internet for their searches. This percentage is only growing
year-after-year.
Where do many begin this search? Well before locating a real
estate brokerage or even a specific destination for which an
individual is looking to purchase, most choose the route of the
search engine. Google and the National Association of Realtors have
recently announced even more regarding the housing search trends of
the modern buyer.
When using mobile devices, new home shoppers searched while on
the go, but where were they most of the time?
- 77% search homes from a mobile device at home
- 31% at work
- 28% waiting in line
- 27% at a restaurant
- 26% at other peoples homes
Looking closely at Google, one of their largest jumps in terms
of traffic over the past four years has been on the topic of real
estate. It comes to be known that a outstanding increase of 253%
represents the change in housing related searches on their website.
When housing data was meshed together from the NAR and Google, it
showed that 89% of all prospective buyers used their mobile devices
during the entire buying process. Furthermore, 68% use a mobile
application that they have downloaded on their devices that are
real estate related, such as the Sothebys International Realty
mobile app.
YouTube is the #1 destination buyers flock to when searching for
real estate videos or slide shows of late. In fact, 86% look to
sources such as YouTube to locate some variation of a video
presentation regarding the home in question or even the
neighborhood or community itself. In addition, 30% view videos of
client testimonials, while 70% are able to view actual video tours
of active listings.
Why do home buyers today even need a home? The answers are the
following:
- 11% desire a larger home
- 9% are relocating due a job
- 4% move to obtain a smaller home
- The rest came from a whole variety of results
The casual
nature of the Internet does, however, cause individuals to browse
more rather than actively narrow down a search. As it turns out,
while 25% of online real estate shoppers determine which property
they would potentially like to purchase in the first day of their
search, 40% of people simply browse for up to 120 days before
making a serious decision. 78% of these people also view up to
three or more real estate company websites that they found on a
search engine before taking an action on which firm they will
contact and use.
Whether a real estate professional or in any other industry, the
choice is clear and will become even more transparent as time goes
on. Bringing in more of a technological/web-based approach to your
business is the key to future success. Buyers and potential clients
are furthering their knowledge on how to utilize technology and
companies are taking notice by implementing marketing techniques to
bring their product or service to the public in a far more
simplistic and efficient manner.
More Information: AGBeat